5 Branding and Marketing Strategies To Promote Your Online Programs

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5 Branding and Marketing Strategies To Promote Your Online Programs

Online programming is an expanding revenue opportunity for coaches looking to capitalize on the growing needs of athletes all of the globe. There are thousands of free and cheap training options out there for athletes of all types to choose from, however, very few programs are building a branded approach to market and ultimately increase their memberships.

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6 Strong and Motivational Females You Need To Follow on Instagram

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6 Strong and Motivational Females You Need To Follow on Instagram

At TheBarbellCEO, we are all about raising the standards of coaches and athletes. Social media is one of the best, and worst, tools for sharing information to the masses. The GOOD is that it is so easy to spread AMAZING content online for free, and to help build your brand! The BAD is that typically a select few accounts own a large amount of followers, and may or may not actually be spreading amazing content and messages. 

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9 Books Every Small Business Owner and Entrepreneur Should Read

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9 Books Every Small Business Owner and Entrepreneur Should Read

As small business owners and entrepreneurs however, your time is money, and you have to determine what books you should read to maximize your time investment. When I asked small business owners and entrepreneurs (members of our exclusive support group) what books they were currently reading, their responses were amazing! I loved the list so much that I felt compelled to share what their recommendations with the world! 

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Gainz for Summer: 8 Weeks to Strong and Jacked Arms

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Gainz for Summer: 8 Weeks to Strong and Jacked Arms

Exercises that target the “bi’s and tri’s” are coveted aesthetic staples that have stood the test of time in gyms all over the world. But today, many functional athletes argue that arm training is not vital to performance. While I agree to some extent, having jacked arms is respectable, even more so if you are an athlete.

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Why Fitness Athletes Should Focus on Hypertrophy

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Why Fitness Athletes Should Focus on Hypertrophy

Like it or not, hypertrophy training (sometimes only seen as bodybuilding programs) can be very beneficial to fitness athletes and CrossFitters, possibly even necessary for long-term muscular growth, strength gains, increased athletic potential, and injury resilience.

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5 Injury Prevention Exercises to Build Bulletproof Athletes

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5 Injury Prevention Exercises to Build Bulletproof Athletes

As strength coaches, the athlete’s health should be our top priority. The role of a strength coach is to prepare athletes to play their sport and compete through strength and conditioning programs that are developed to elevate their athleticism. More importantly, our job is to help reduce injury both on and off the field. New York University Head Strength and Conditioning Coach and Assistant Athletic Trainer, Joe Mosher M.Ed, ATC, CSCS, USAW, feels that:

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Stronger Lats for Stronger Lifts

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Stronger Lats for Stronger Lifts

Back development (or lack thereof) can tell you a lot about a lifter. Regardless of the sport, a strong back is fundamental to peak performance. Without full development of the lats, erectors, traps, and rhomboids, your lifts will falter, performance will plateau, and injury will ensue.

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5 Ways to Increase the Value of Your Brand With Social Media

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5 Ways to Increase the Value of Your Brand With Social Media

These days, JUST being a personal trainer won't cut it. Marketing your brand, increasing website traffic, and circulating your name and face within your community and professional circles will lead to increased business opportunities, financial growth, and most importantly, the impact you have as a coach.

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How To Increase Power Output In Your Athletes and Personal Training Clients

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How To Increase Power Output In Your Athletes and Personal Training Clients

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike.

The ability to exert peak power outputs is a balance between high amounts of force output and velocity. Finding the sweet spot between those inversely related variables will result in a great potential for muscle gain and performance.

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7 Ways For Strength Coaches To Stimulate Muscle Growth

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7 Ways For Strength Coaches To Stimulate Muscle Growth

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike. 

For most beginners, training is a glorious time where personal records are seen monthly, new striations pop up every day, and you feel invincible. But for those of us who have been around the iron block before, we find ourselves in a rut more often than not.

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Cleaning Up Your Dirty Clean: It's ALL About Weightlifting Technique

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Cleaning Up Your Dirty Clean: It's ALL About Weightlifting Technique

***This is an article I published for BreakingMuscle.com, a fitness and strength website for athletes and coaches alike. 

The rising popularity of Olympic weightlifting has led to many newcomers and ex-athletes exchanging their spin bikes for barbells. Unfortunately, the level of coaching and analysis needed to teach and progress an athlete's technique is lacking - leading to a whole slew of nasty, dirty, and sometimes unsafe cleans.

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